Consultancy services

Global Markets has operated as a market research consultancy in the GCC since 2010. Every engagement rests on the same foundation: bottom-up field data collected from businesses with physical presence, with Kuwait and Saudi Arabia as priority markets. Five consultancy practices turn that data into decisions.

Market research & business intelligence

Understand your competitive positioning and unlock growth opportunities. Market size and share intelligence measures your brand's footprint against competitors. Competitive analysis assesses both operations and performance — benchmarking store formats, staffing, pricing, and revenue splits — to uncover saturation levels and pinpoint growth gaps across geographies, store types, and real estate hosts. Expansion strategy identifies untapped market gaps and high-performing trade areas, paired with the most suitable store formats to maximize operational performance and investment returns. The same evidence base carries feasibility work: demand sizing and market-entry cases built on field-verified numbers rather than assumptions. The outcome is actionable recommendations to strengthen weak spots or exploit competitors' gaps. Full detail on the dedicated market research & business intelligence page.

Geo-spatial intelligence: area & site analysis

Once the competitive landscape is mapped, we evaluate the market from a geographic perspective. Area analysis combines real estate intelligence with demographic mapping to identify high-performing areas by revenue, traffic, income level, and brand saturation — and to pinpoint the expansion zones with the best conditions for growth. Site analysis then evaluates and ranks candidate locations within the shortlisted area on traffic flow and visibility, tenant mix synergy, accessibility and parking, lease rates, building characteristics, and nearby demand generators. The Umbrella Site Analysis App automates the site-evaluation step. Full detail on the dedicated geo-spatial intelligence page.

Real estate services

Real estate is more than location — it is about matching the right tenants with the right space to generate sustainable value for developers and brands. Gap analysis maps existing outlet distribution against performance benchmarks to detect commercial white spaces. Tenant mix planning matches those gaps with allowable land use, allocates space per activity type, and optimizes the mix for long-term viability and lease income. Leasing strategy grounds lease decisions in rate benchmarks, vacancy trends, development layout, and unit positioning, in close collaboration with design consultants and developer teams. Full detail on the dedicated real estate services page.

Economic concentration reports

When a transaction or filing requires an evidence-based measure of market shares, we produce economic concentration reports: an independent quantification of market size, participant shares, and concentration within a defined market. The reports draw on the same bottom-up field data behind our market size and share intelligence — measured in the field, not estimated top-down — so the figures stand up to scrutiny. Full detail on the dedicated economic concentration reports page.

RFP development & vendor selection

Selecting the right vendor starts with asking for the right things. We help clients structure requirements into a clear, comparable RFP — scope, deliverables, and evaluation criteria defined before the document goes to market. During selection, we run a structured comparison of vendor responses against those criteria, so the decision rests on evidence rather than presentation quality. The result is a defensible selection process and a vendor contracted against well-defined expectations. Full detail on the dedicated RFP development & vendor selection page.

Each practice can run standalone, but they compound: market intelligence frames the question, geo-spatial analysis locates the answer, and the real estate, concentration, and procurement practices execute it. Contact us to discuss which practice fits your decision.