Services
Real estate services
Gap analysis, tenant mix planning, and leasing strategy for developers and brands — matching the right tenants with the right space to generate sustainable value.
Real estate is more than location — it is about matching the right tenants with the right space to generate sustainable value for developers and brands. Our real estate practice runs three connected services, each grounded in the bottom-up field data we have collected across the GCC since 2010, with Kuwait and Saudi Arabia as priority markets.
Gap analysis
We identify underserved segments by mapping existing outlet distribution and correlating it with performance benchmarks. The analysis detects commercial white spaces — demand the current supply does not serve — and gives developers the evidence base for planning a stronger tenant mix. Because the outlet map is built from field observation rather than directory listings, the white spaces it surfaces reflect what actually trades in the market today.
Tenant mix planning
Using gap analysis, municipal guidelines, and market standards, we:
- match identified gaps with allowable land use
- allocate space per activity type
- optimize the mix for long-term viability and lease income
We then design scenarios that balance lease rates, municipal guidelines, and unit sizing for maximum return on investment. A tenant mix strategy built this way answers the questions GCC developers actually face: which activities the plot can legally host, how much space each deserves, and which combination sustains lease income over the life of the asset rather than just at opening.
Leasing strategy
We inform leasing strategies with lease rate benchmarks — historic and current — vacancy trends, development layout, and unit positioning. The work runs in close collaboration with design consultants and developer teams, so leasing decisions are made alongside the people shaping the asset, not after the layout is fixed. The objective is straightforward: maximize revenue and occupancy together, rather than trading one for the other.
How the three services connect
Gap analysis identifies what the market lacks. Tenant mix planning converts those gaps into an allocation of space that regulation permits and demand supports. Leasing strategy prices and positions that allocation so the development leases up and stays leased. Developers can engage any service on its own, but the sequence is designed to hand evidence from one stage to the next — the same white spaces found in gap analysis become the anchor decisions in the tenant mix and the pricing logic in the leasing plan.
Contact us to discuss a tenant mix strategy for your development in Kuwait, Saudi Arabia, or elsewhere in the GCC.
Frequently asked questions
What does a real estate gap analysis show a developer?
It maps existing outlet distribution and correlates it with performance benchmarks to detect commercial white spaces — underserved segments the current supply does not serve. That gives the developer an evidence base for planning a stronger tenant mix.
What inputs shape the tenant mix plan?
Gap analysis findings, municipal guidelines, and market standards. Identified gaps are matched with allowable land use, space is allocated per activity type, and we design scenarios balancing lease rates, municipal guidelines, and unit sizing for maximum return on investment.
How do you work with our design consultants during leasing?
Leasing strategy runs in close collaboration with design consultants and developer teams. We bring historic and current lease rate benchmarks, vacancy trends, development layout, and unit positioning into those working sessions, with the shared objective of maximizing revenue and occupancy.
Ready to uncover insights?
Let's discuss how our research can support your strategic goals.