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Market Research in the GCC

Retail & FMCG Market Research in the GCC

Global Markets delivers retail and FMCG research across the GCC, from malls and high streets to brand distribution. As a GCC research and business-intelligence firm operating since 2010, with offices in Kuwait, Riyadh and Doha, we pair on-the-ground outlet fieldwork with rigorous data cleaning and analysis to size retail markets and benchmark brands across the Gulf.

What we research in retail and FMCG

Market size and share, brand footprint, pricing, consumer behaviour and competitive benchmarking across retail and FMCG — plus area and site analysis to validate store locations across the GCC. Our outlet-level work lets us assess questions like retail brand dominance in Dubai's malls.

How we work

Every study pairs primary outlet fieldwork with our data-cleaning and validation pipeline and bottom-up market sizing, so findings hold up to scrutiny. Custom research studies are scoped to your specific retail or FMCG question, from category sizing to expansion strategy.

Why Global Markets in retail and FMCG

We have mapped and benchmarked retail and FMCG brands across all six GCC countries since 2010, store by store. We brief in Arabic and English and deliver decision-ready insight for retailers and FMCG players.

How we help retail clients

We help retail brands expand strategically — combining Market Size & Share Intelligence with rigorous Competitive Analysis, a data-driven Expansion Strategy, and Geo-Spatial Intelligence through detailed area and site analysis, so every store opens in the right place at the right time.

Frequently asked questions

Does Global Markets research the retail and FMCG sector?

Yes. We size retail and FMCG markets, map brand footprints, benchmark competitors and run site analysis across the GCC, in Arabic and English.

Can you benchmark our retail brand against competitors?

Yes. Our outlet-level fieldwork measures store footprints, formats and saturation so we can benchmark your brand and pinpoint growth gaps.

Plan your next study

Talk to our research team about your market.