Tag: mcdonald’s
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War & Boycotts: Analyzing the Impact on the Foodservice Industry in Kuwait and the Middle East
DOWNLOAD INFOGRAPHIC Overview Product boycotts are a common form of consumer activism where individuals choose not to purchase specific goods as a means of expressing disapproval of a company’s practices. The ongoing conflict between Israel and Hamas has resulted in a notable product boycott, particularly affecting regional businesses such as those in the foodservice industry.…
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The evolution of the hamburger business in Kuwait
Hamburger was first introduced to the public in Kuwait when Kuwait Food Company (Americana) launched a branch of the famous American fast food restaurant, Hardee’s, in the country in 1981. Wendy’s followed after but shut its operation soon after. 13 years later McDonald’s was launched in Kuwait in 1994 with its first branch on Gulf…